Strategist, UX Job at Principal Financial Group, Des Moines, IA

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  • Principal Financial Group
  • Des Moines, IA

Job Description

What You'll Do:

Are you passionate about creating user experiences that deliver best-in-class customer engagements and support strategic objectives? If so, we’d love to talk to you about joining our multi-functional team!

As a UX Designer with Principal Financial Group, you'll engage in design thinking exercises and immerse yourself in all aspects of UX, while partnering with our CX, technology and business teams. This individual will have the opportunity to design attractive, intuitive sites and apps that are used by thousands of our product customers. This is an opportunity to not only design but engage and deliver on user experience initiatives for strategic products and services.

 

Job Responsibilities

  • Conduct user research through interviews, surveys, usability testing (moderated/unmoderated), and behavioral analysis. Translate insights into actionable design decisions to create intuitive, accessible, and engaging user experiences.
  • Design wireframes and high-fidelity interactive prototypes using tools like Figma or Adobe XD. Craft thoughtful interactions with a focus on usability, accessibility (WCAG standards), and system feedback, while simplifying for learnability using best practices like chunking and pattern recognition.
  • Engage with customers, business partners, and leadership to gather feedback, align on priorities, and communicate design vision and strategy. Use prototypes and research insights to build shared understanding across cross-functional teams.
  • Design experiences that align with the Principal brand, incorporating color, typography, layout, and illustration to elevate the overall visual appeal and clarity of interfaces.
  • Identify design gaps and opportunities, lead efforts for improvement, and provide mentorship through design feedback and knowledge sharing. Promote UX maturity by facilitating discussions that build trust and common goals.
  • Develop UX/UI project plans and provide clear, persuasive updates and presentations to various audiences, ensuring alignment on research findings, design concepts, and testing outcomes.

This position is a phenomenal way to advance your career! As a growing company with approximately 18,000 employees around the world, Principal offers a lot of ways for you to learn more, earn more and achieve more.

Who You Are:
  • Associate or bachelor’s degree in graphic design, human-computer interaction, management information systems, or a related field—or equivalent experience.
  • 3+ years of professional UX design experience, with proficiency in web and mobile prototyping tools such as Figma, Adobe XD, Sketch, InVision, or Axure.
  • Experience with user research and testing tools (e.g., Maze, UserZoom, UserTesting.com), as well as web analytics (Google Analytics 4, Adobe Analytics), and behavioral analytics tools (e.g., HotJar, Contentsquare, MouseFlow).
  • Experience using generative AI tools to enhance your UX practice through rapid ideation and content generation.
  • Excellent planning, problem-solving, analytical, communication, and decision-making skills. High attention to detail, with the ability to maintain accuracy and confidentiality.
  • Demonstrated ability to collaborate on cross-functional teams and ensure brand consistency across departments. Familiarity with insurance and financial services products is preferred.
  • Ability to obtain relevant certifications (e.g., CUA or HCI) is a plus. Some travel, including overnight stays, may be required.

Successful Candidate will demonstrate designer’s approach, encompassing empathy, compassion, and curiosity. The willingness to aim for the utmost quality experience, through design evaluations and teamwork and a commitment to continuous growth.

Job level: We’ll consider talent at the next level with the right experiences and skills.

Salary Range Information: Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range: $81900 - $145000 / year Time Off Program: Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible: Yes Additional Information:

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window: We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Date First Posted (TTF): 6/23/2025 Latest Post Date: Careers - US: 6/23/2025

LinkedIn Remote Hashtag

: #LI-Remote

Job Tags

Permanent employment, Full time, Temporary work, Work experience placement, Remote job, H1b, Flexible hours, Night shift,

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